Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
2025 SEO Tips For E-Commerce Stores With Ryan Martin
FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping
30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.
In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.
Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.
Tune in to discover:
✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract
✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)
✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings
✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better
✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance)
✔ Plus more
Key Moments:
00:00 Intro
00:50 About Ryan Martin
04:11 Timeline expectations for SEO results
09:05 Using Google Search Console for tracking
12:05 The importance of E-E-A-T principles
15:10 Common SEO troubles
20:15 Ad blocker statistics and organic traffic value
26:20 Tips for choosing the right SEO agency
The SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.
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Connect with Ryan Martin:
Website: https://www.remarkabledigital.com.au/
Podcast: https://ecommerceaustralia.buzzsprout.com/
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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey
Follow Simply Converting Online:
https://www.simplyconverting.com/
