Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Episodes
28 episodes
Stop Copying Other Brands' Meta Ads | Your Product e-Commerce Store Needs a Different Strategy
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche.In this episode of Ad Spend Secrets, Luke Smith breaks down two real client sc...
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Episode 28
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6:56
Your Facebook CTR Is Wrong (Here's Why)
Stop burning cash on Facebook ads because you're tracking the wrong metrics.If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.M...
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Episode 27
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7:47
$50 vs $600 CPA (What We Learned from a Meta Ads Audit)
I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue c...
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Episode 26
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9:11
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise thei...
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Episode 25
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9:10
Five Hidden Ad Spend Killers Eating Your eCommerce Profits
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should re...
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Episode 24
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13:35
From Zero to $15,000/month in just 60 Days (Kids Apparel Brand)
We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program. Starting with a m...
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Episode 23
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15:50
IMPLEMENT NOW: New Performance Max Update Improves New Customer Targeting
Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google).In this episode of Ad Spend ...
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Episode 22
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10:33
URGENT: Meta's Interest Targeting OFFICIALLY DEAD - What Smart Advertisers Are Doing Instead
The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.In this epis...
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Episode 21
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10:40
NEW Klaviyo “OneClick” Feature Gets 20% More Email Opens (Takes Less than 5 minutes)
Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns.Tune in today to see Klaviyo's game-changing "follow up" f...
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Episode 20
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5:27
E-Commerce Profit Calculator (For Shopify Brands Running Google & Meta Ads)
Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day.In this episode of Ad Spend Secrets, Luke Smith shares the exact unit eco...
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Episode 19
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13:04
Stop WASTING Your Meta Ad Budget on This Common Learning Phase Mistake
Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children...
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4:28
4 Hidden Google Ads Columns That Can Transform eCommerce Profits
The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.In this episode of Ad Spend Secrets, Luke Smith (founder S...
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Episode 16
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7:43
This Profitable Klaviyo “Segmenting” Tactic Is So EASY It Feels ILLEGAL (Instant Profit Boost)
What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible.In this episode of Ad Spend Secrets, L...
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Episode 15
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5:52
Never Waste Ad Budget Again - The Core Platform Strategy That Works For Ecom Stores
Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Sm...
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Episode 15
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7:55
Why LESS Emails = MORE SALES In Klaviyo (2025 Ecomm Email Marketing Secret)
Sending fewer emails from your ecomm store could actually make you more money.If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must!
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Episode 14
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13:54
New vs Existing Meta Audiences | FB Ads Audience Segment Breakdowns
If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again.In this episode of Ad Spe...
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Episode 13
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8:41
This Simple Facebook Ads Tweak Dropped Our Cost/Purchase by 90%
Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.In this eye-opening episode, Luke Smith...
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Episode 12
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6:48
Google Lens: The Profitable eCommerce Shopping Secret Nobody's Talking About
Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.In this episode of Ad Spend Secrets with ...
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Episode 11
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11:05
URGENT Meta Advertising Update For Health & Wellness Brands
If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads 🤯Thankfully, there IS a way to st...
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Episode 10
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9:32
Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
Think paying for your Shopify store brand name in Google Ads is burning money? Think again.Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.In this acti...
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Episode 9
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8:28
Ecommerce Marketing Metrics That Actually Matter in 2025
Your ecommerce ads metrics might be lying to you.There are a handful of essential metrics every ecommerce business needs to track to stay profitable.From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC)...
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Episode 8
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11:29
Why Most Agencies Let You Down (Watch Before Hiring An Agency)
Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/callIs your marketing agency really dropping the ball, or is there just a communication breakdown?While many brands and e-commerce store...
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Episode 7
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6:47
2025 SEO Tips For E-Commerce Stores With Ryan Martin
FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping 30% of Australians are now using ad blockers, and that number is ...
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Episode 6
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33:29
Little Known Tips For BETTER LEADS (Revealed In 5 MINUTES)
What if you could fill your pipeline with higher-quality leads that convert?Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy.You’ll hear why sometimes maki...
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Episode 5
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5:54
The Secret to Creating Scroll-Stopping, Profitable Ads in 2025 (With Jordan Lomax)
Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king. Creative is king.Joining us today is ads expert, Jordan Lomax. Jordan Lomax runs The Social Lab — a po...
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Episode 4
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42:46