Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
Why Most Agencies Let You Down (Watch Before Hiring An Agency)
Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/call
Is your marketing agency really dropping the ball, or is there just a communication breakdown?
While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results.
It's about communication.
In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the communication framework that builds trust and drives results between agencies and clients.
Whether you're working with an agency or considering one, this episode provides actionable insights to get the most out of your relationship with your agency.
Listen to discover:
✔Why great marketing agencies might sometimes look bad to you (and what the agency should be doing to avoid this)
✔The counterintuitive reason why your marketing agency might be working overtime for you without you knowing it — and how to tell
✔Why a $400 product needs different marketing than a $39 toy in e-commerce stores
✔How to know if your agency is actually failing…or just looks like it
✔Plus more
Key moments:
00:00 Intro
00:37 Big insights from account audits
01:42 Is your agency doing nothing?
02:23 Effective communication = better relationship
05.05 Total transparency
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https://www.simplyconverting.com/
