Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
NEW Klaviyo “OneClick” Feature Gets 20% More Email Opens (Takes Less than 5 minutes)
Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns.
Tune in today to see Klaviyo's game-changing "follow up" feature that's adding 20% more opens and boosting revenue for eCommerce businesses.
This simple button automatically resends your campaign emails to subscribers who didn't open them the first time, but with a fresh subject line to catch their attention.
Luke breaks down exactly how to implement this strategy, including optimal timing between emails, who receives the follow-ups, and why different subject lines are crucial for success.
Key Moments:
00:00:54 Capture 20% more email opens
00:01:38 Subject lines that get second opens
00:02:29 Target only these subscribers
00:03:30 Get higher rates on follow-ups
00:04:58 One-click solution for more revenue
Tune in to learn how one simple button click could significantly boost your email marketing performance and drive additional revenue to your store.
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