Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
Five Hidden Ad Spend Killers Eating Your eCommerce Profits
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…
In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling their advertising budget.
From inventory stock issues to misleading metrics during sales promotions - each scenario represents a potential profit drain that's easily overlooked by even experienced marketers and agencies.
Luke breaks down how seemingly positive metrics like high ROAS and increased average order value can actually disguise declining profitability.
You'll also discover why tracking new customer acquisition costs separately from returning customers prevents the dangerous illusion of marketing success.
Key Points:
00:00:10 Five situations to rethink scaling ad spend
00:00:40 Stock availability impacts conversion rates
00:02:10 Knowing your break-even metrics is crucial
00:03:50 Seasonality affects marketing efficiency
00:05:20 Separating new vs returning customer ROAS
00:07:40 How sales can mislead with net profit metrics
00:09:10 Cart composition changes during discounts
00:10:40 Profit can drop despite higher order value
00:12:30 Forecasting with discount factors in mind
Ready to stop wasting ad spend and make truly profitable scaling decisions? Listen now to discover the critical metrics most brands overlook and learn how to determine your true breakeven point for confident, profitable scaling.
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