Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Podcasting since 2024 • 28 episodes
Ad Spend Secrets: eCommerce Marketing Strategies
Latest Episodes
Stop Copying Other Brands' Meta Ads | Your Product e-Commerce Store Needs a Different Strategy
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche.In this episode of Ad Spend Secrets, Luke Smith breaks down two real client sc...
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Episode 28
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6:56
Your Facebook CTR Is Wrong (Here's Why)
Stop burning cash on Facebook ads because you're tracking the wrong metrics.If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.M...
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Episode 27
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7:47
$50 vs $600 CPA (What We Learned from a Meta Ads Audit)
I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue c...
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Episode 26
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9:11
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise thei...
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Episode 25
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9:10
Five Hidden Ad Spend Killers Eating Your eCommerce Profits
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should re...
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Episode 24
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13:35
